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What is Cambridge Analytica?

Cambridge Analytica Ltd ( CA) was a British political consulting firm that came to prominence through the Facebook–Cambridge Analytica data scandal.

Is Cambridge Analytica's use of political data legal?

"Ted Cruz says Cambridge Analytica told his presidential campaign its data use was legal". The Texas Tribune. Retrieved April 13, 2020. ^ Rosenberg, Matthew; Confessore, Nicholas; Cadwalladr, Carole (March 17, 2018).

Why did Ted Cruz hire Cambridge Analytica in 2016?

In 2016, American senator Ted Cruz hired Cambridge Analytica to aid his presidential campaign. The Federal Election Commission reported that Cruz paid the company $5.8 million in services. Although Cambridge Analytica was not well known at the time, this is when it started to create individual psychographic profiles.

Did Cambridge Analytica misuse data to influence Brexit?

^ "UK probe finds no evidence that Cambridge Analytica misused data to influence Brexit". POLITICO. 7 October 2020. ^ a b Correspondent, Catherine Philp, Diplomatic. "Foreign Office sought advice from Cambridge Analytica chiefs" – via www.thetimes.co.uk. ^ "Boris Johnson's undisclosed meeting with Alexander Nix of Cambridge Analytica".


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