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According to their website, Cambridge Analytica collects and connects data to strategically consult--and communicate --for and with political candidates. As we've seen in the news the past weeks, they do this by gathering information through data mining, data brokerage, and data analysis. Data mining means finding data.What is Cambridge Analytica and Facebook scandal?
Cambridge Analytica, AggregateIQ and the Facebook scandal: A guide to who’s accused of what. A Canadian whistle-blower’s revelations have revealed a complicated tale of how Facebook users’ data was illicitly collected by companies who told their clients they could use it to shape political events around the world.