Keyword Analysis & Research: cambridge analytica fb

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What is the Cambridge Analytical scandal?

Distilled to its essence, the Cambridge Analytica scandal is a case of campaign consultants using some shady tactics to try to get their message out to the most receptive audience in the most effective way they can. That is, in a word, politics.

What is Cambridge Analytics?

Cambridge Analytica is a company that offers services to businesses and political parties who want to “change audience behaviour”. It claims to be able to analyse huge amounts of consumer data and combine that with behavioural science to identify people who organisations can target with marketing material.

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