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But the Cambridge Analyticas of the world are merely a side effect of a far more serious and immediate threat to democratic stability posed by companies that have unlimited, unquestioned access to even more personal information on hundreds of millions of people - that is, the social-media giants themselves, especially Facebook and Google's YouTube.What is the Cambridge Analytical scandal?
Distilled to its essence, the Cambridge Analytica scandal is a case of campaign consultants using some shady tactics to try to get their message out to the most receptive audience in the most effective way they can. That is, in a word, politics.What did Cambridge Analytica do on Facebook?
Facebook said in a statement on March 16 that Cambridge Analytica received user data from Aleksandr Kogan, a lecturer at the University of Cambridge. Kogan reportedly created an app called "thisisyourdigitallife" that ostensibly offered personality predictions to users while calling itself a research tool for psychologists.What is Cambridge Analytica?
Cambridge Analytica is a company that offers services to businesses and political parties who want to “change audience behaviour”. It claims to be able to analyse huge amounts of consumer data and combine that with behavioural science to identify people who organisations can target with marketing material.