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What did Cambridge Analytical do exactly?

According to their website, Cambridge Analytica collects and connects data to strategically consult--and communicate --for and with political candidates. As we've seen in the news the past weeks, they do this by gathering information through data mining, data brokerage, and data analysis. Data mining means finding data.

What is the Cambridge Analytical scandal?

Distilled to its essence, the Cambridge Analytica scandal is a case of campaign consultants using some shady tactics to try to get their message out to the most receptive audience in the most effective way they can. That is, in a word, politics.


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