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What is Cambridge Analytica and Facebook scandal?

Cambridge Analytica, AggregateIQ and the Facebook scandal: A guide to who’s accused of what. A Canadian whistle-blower’s revelations have revealed a complicated tale of how Facebook users’ data was illicitly collected by companies who told their clients they could use it to shape political events around the world.

What is Cambridge Analytica?

Cambridge Analytica is a company that offers services to businesses and political parties who want to “change audience behaviour”. It claims to be able to analyse huge amounts of consumer data and combine that with behavioural science to identify people who organisations can target with marketing material.


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