Abby Wambach and Usain Bolt Star in ... - Muse by Clio
"Five to 10 years ago, male athletes were the most visible endorsers. That is changing. That day for male athletes is gone." That was Tom Fox, then head of Gatorade's sports marketing, back in 1999, when the sports-drink brand released the classic "Michael vs. Mia" commercial, pitting Michael Jordan against Mia Hamm in a series of cross-sport challenges, from tennis to fencing (but not ...
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