The One Big Mistake Brands Make in ... - Muse by Clio
Nonmaterial culture includes language, customs, rituals, values and beliefs that define a society. Material culture includes all of the society's physical objects, like entertainment, food, art, music, fashion and celebrations. The big mistake many brands make in their advertising is that they jump right to engaging only with material culture.
DA: 20 PA: 21 MOZ Rank: 44